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ChairCassie Bruce CWWS, CWPCCassie is an Employee Wellness Consultant who develops strategic, research-based wellness programs designed to empower employees to practice healthy lifestyle behaviors and mitigate underlying risks within the organization. Cassie builds relationships with local employers and facilitates the development of health & wellness programs for Baptist Health, Northeast Florida's largest healthcare system. Prior to working for Baptist, she spent 4 years as a Wellness Consultant for Harden, one of the Southeast's leading independent insurance agencies. Cassie has continued to develop her knowledge of worksite wellness best practices by obtaining the designations of Certified Worksite Wellness Specialist (CWWS) through the National Wellness Institute and Certified Wellness Program Coordinator (CWPC) through the Chapman Institute. She is also a Certified Personal Trainer through the American Council on Exercise (ACE) and has recently completed the Wellcoaches Health & Wellness Coach Certification. Cassie graduated Magna Cum Laude with a Bachelor of Science in Communications and a Pyschology minor from the University North Florida. ![]() Vice Chair Rachel McElreath Miller Rachel is a Client Engagement Coordinator with Baptist Health PATH (Personalized Approach to Health) where she supports a variety of clients in their journey towards creating a meaningful wellness program at their workplace. Through programs such as biometric screenings, lunch and learns, challenges, and health coaching, Rachel's main goal is to bring impactful wellness programs to First Coast employers. With experience in university wellness, children’s health and wellness, and worksite wellness, Rachel has touched several areas within the field. Rachel enjoys going to the beach, spending time with family and friends, and cheering on the Jags! Connect with Rachel Secretary Sara Falk Sara Falk is a Client Engagement Coordinator with the PATH (Personalized Approach to Health) Program at Baptist Health, Northeast Florida’s largest healthcare system. As a corporate health professional in this role, she develops strategic, customized health and well-being programs and health education programming for local employers in the Northeast Florida area. Prior to working for Baptist, she spent 4 years working as the Wellness Coordinator for Brooks Rehabilitation, designing and executing the wellness program for 2500+ employees. Sara brings a diverse health background to the worksite wellness field; she is a Registered and Licensed Dietitian in the State of Florida, having completed her clinically-focused dietetic internship at the University of Houston. As a dietitian, Sara actively promotes body positivity, reducing shame and guilt surrounding food, and meeting clients wherever they are in their health journey Sara graduated Cum Laude with two Bachelor of Science degrees in Psychology and Nutrition and Dietetics from the University of Florida and University of North Florida, respectively. Connect with Sara Treasurer Reese Dowell Reese is the Senior Manager, Compensation & Benefits for Regency Centers where she develops best-in-class compensation, benefits, and worksite wellbeing programs for approximately 450 employees nationally. Reese earned a BBA with a focus in Human Resources from the University of North Florida, and is a Certified Compensation Professional through WorldatWork. She also is serving on the Advisory Board of North Florida Compensation & Benefits. In Reese’s spare time she volunteers with HabiJax, Blessings in a Backpack, United Way, the YMCA, and spends as much time as possible with her husband and two sons. Her family also sponsors two children from Compassion International. Connect with Reese |
Healthiest Companies Director
Carly McKimm
Carly McKimm is a Wellness Manager on the Health Designs team, where she supports employers nationwide in creating healthier, happier, more productive workplaces through corporate wellness initiatives – including biometric screening, wellbeing coaching, and ongoing programming. Carly began her professional career in health administration, but her true passion has always been to serve and empower others to live their healthiest, happiest lives, through health education. She believes that knowledge is truly the power that allows us to unlock limitless potential and achieve amazing outcomes. She earned her Master’s in Public Health from the University of North Florida and is certified in public health by the NBPHE. She continues to pursue further education in the wellness field. Carly enjoys spending time on the water, reading a good book, and cheering on the Jags with her husband Shawn.
Sponsorship Chair
Kenyon Sutton
Kenyon Sutton is a financial wellness expert who has helped thousands understand their money and themselves better. Currently, he works for Community First Credit Union as their Financial Wellness Manager where he works with companies’ employees to better their financial lives through Community First’s moveUP Financial Wellness Program. Kenyon also runs the UNF location for Community First, helping students prepare their finances for life after college. Kenyon started in the banking industry in 2013, previously working for companies such as SunTrust Bank, Regions Bank, and Chase Bank. Through his work and life experiences, Kenyon has learned the ins and outs of many financial topics and has taken it as his mission to help those in the Northeast Florida community reach financial prosperity.
Legal & Compliance Director
Michael A. Clouser
Michael is a partner at Cole, Scott & Kissane where he leads the firm’s Corporate and General Counsel Services group. Prior to joining the firm, Michael served as General Counsel within Fortune 500 companies in the insurance and financial services industry.
Michael has also represented numerous NFL players in contract negotiations with NFL teams. He was recognized and quoted in the Wall Street Journal as one of the top NFL player agents for negotiating record setting deals on behalf of his NFL clients.
He has earned professional designations as a Chartered Property and Casualty Underwriter (CPCU) and Certified International Privacy Professional (CIPP).
Michael graduated with honors in Accounting from the College of William & Mary and earned his J.D. from the University of Miami School of Law where he served as Managing Editor of the Law Review.
Membership Director
Eliot Asyre, PhD
Eliot manages business development for Mercer in JAX and north Florida. After earning a PhD in Organization Behavior from the University of Chicago, he has work with companies, large and small, to address the needs and aspirations of employees and at the same time ensure the organization meets their business goals. For the last several years, he has specialized in health care, working on projects focused on health analytics, behavioral interventions, the integration of effective specialty solutions and programs to attract and retain employees. Eliot is a Board member and Chair of the Development Committee for Jacksonville’s Child Guidance Center. He and his family (and a German Shepard pup) live in Nocatee and can be reached at (314) 489-9957 or eliot.asyre@mercer.com.
Connect with Eliot
Marketing Director
Bo Berglund
Bo is a Program Manager in the Health Promotion and Wellness department at Florida Blue where he works with over 80 companies in managing their Health and Wellness programs. He’s responsible for working directly with his clients to help deliver a best in class worksite wellness program, while also working internally with the sales staff regarding program approval, delivery of program and ongoing support to the account to meet Health Promotion goals. Bo holds numerous health and wellness certifications and continues to pursue further education in the wellness field.
Connect with Bo
Events Co-Director
Ebony Berry
Ebony Berry is the Global Wellbeing Director at Tyson Foods providing wellness programming and solutions for her 100K+ team members. She has over sixteen years of experience leading cross-functional teams and collaborating with local, national, and international community partners and vendors. Ebony is a builder and is passionate about driving change while creating holistic, diverse and inclusive well-being programs and healthy cultures. She loves sports, enjoys Salsa dancing, writing, and volunteering in her local community.
Connect with Ebony
Jaime Kennedy is a native of Neptune Beach and joined The Bailey Group/NFP in 2012 as a key member of the Well-Being & Engagement team, formally promoted to Director in 2015. With a Master’s degree in Public Health from the University of North Florida (UNF) and a certification as a Wellness Program Manager (CWPM), she leads her clients in providing strategic, consultative guidance to support their goals of reducing healthcare costs by focusing on prevention. Jaime moved to the Corporate Benefits team in 2018 with a role to further support her clients with developing multi-year strategies, contribution plans that integrate wellness with benefits, and high-level planning that ensures the benefits strategy is aligned with the overall business strategy. Now living in beautiful St. Augustine, Jaime is a devoted wife & mother, enjoys an active/outdoor lifestyle, and loves to cook nutritious foods for the ones she loves.