Your Community Leader for Worksite Wellness

Providing companies and wellness professionals with programs, education and resources to optimize their employee health and wellness programs.

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2020 - 2021 Board of Governors



Cassie Bruce CWWS, CWPC

Cassie is an Employee Wellness Consultant who develops strategic, research-based wellness programs designed to empower employees to practice healthy lifestyle behaviors and mitigate underlying risks within the organization. Cassie builds relationships with local employers and facilitates the development of health & wellness programs for Baptist Health, Northeast Florida's largest healthcare system. Prior to working for Baptist, she spent 4 years as a Wellness Consultant for Harden, one of the Southeast's leading independent insurance agencies.

Cassie has continued to develop her knowledge of worksite wellness best practices by obtaining the designations of Certified Worksite Wellness Specialist (CWWS) through the National Wellness Institute and Certified Wellness Program Coordinator (CWPC) through the Chapman Institute. She is also a Certified Personal Trainer through the American Council on Exercise (ACE) and has recently completed the Wellcoaches Health & Wellness Coach Certification.

Cassie graduated Magna Cum Laude with a Bachelor of Science in Communications and a Pyschology minor from the University North Florida.

Membership Director

Rachel McElreath Miller

Rachel is a Client Engagement Coordinator with Baptist Health PATH (Personalized Approach to Health) where she supports a variety of clients in their journey towards creating a meaningful wellness program at their workplace. Through programs such as biometric screenings, lunch and learns, challenges, and health coaching, Rachel's main goal is to bring impactful wellness programs to First Coast employers.  With experience in university wellness, children’s health and wellness, and worksite wellness, Rachel has touched several areas within the field.

Rachel moved to Jacksonville in 2014 after receiving her Bachelor of Science in Public Health from Georgia Southern University in Statesboro, GA.  She is heavily involved in the local community, including volunteer work with both HabiJax and Hunger Fight.  Rachel’s passion is improving the quality of life of those around her, while giving back to the local community.


Vicki Roy

As a Health Strategist, Vicki provides wellness leadership to Hylant's clients and assists with the development and execution of thoughtful health and wellness strategies. She is actively involved in the Jacksonville Chamber of Commerce where she serves as a 2019 Trustee member. She was the 2018 Immediate Past President of the JAX Chamber Health Council and a 2018 Trustee member. In 2017, she served as the JAX Chamber Health Council President, and was also a Trustee member and Board of Governors member. She is the past chair of the JAX Chamber Health Council Membership Committee and the Jacksonville Association of Health Underwriters Membership Committee, where she served on both association’s Board of Directors. She is a member of the World Golf Village Toastmasters Club, First Coast Worksite Wellness Council, National Wellness Institute and WELCOA.

Vicki earned a bachelor’s degree from Georgia Southwestern State University in Americus, Georgia. She holds a 440 customer representative license and is also a licensed health and life agent. Vicki has earned a Worksite Wellness Specialist Certification through the National Wellness Institute and has achieved Faculty Status Certification through WELCOA.

Events Co-Chair

Eliot Asyre, PhD

Eliot relocated to JAX in 2018 to open Mercer’s newest office and is responsible for sales and business development in NE Florida. After earning a PhD in Organizational Behavior from the University of Chicago, his career has always focused on productivity improvement whether in business process improvement, HR practices or driving accountability in health behaviors. For the last several years, he’s specialized in helping clients design interventions using evidence-based practices to drive behavioral change in employees, their dependents and management teams. Measuring the effectiveness of healthcare initiatives is a major priority in his work.

Before rejoining Mercer, Eliot was the National Health Practice Leader for Buck Consultants and then did a stint at Accolade, the healthcare concierge and advocacy company. Part of the fun and gratification of consulting is the opportunity to work with clients of all sizes from owner-operated start-ups to F500 companies with international operations.

Eliot also joined the Board of the Child Guidance Center in JAX where he is the Chair of the Development Committee. CGC is a terrific organization that provides mental health counseling to 6,000 young people throughout the Jacksonville area.

Legal & Compliance Director

Michael A. Clouser

Michael is a partner at Cole, Scott & Kissane where he leads the firm’s Corporate and General Counsel Services group. Prior to joining the firm, Michael served as General Counsel within Fortune 500 companies in the insurance and financial services industry.

Michael has also represented numerous NFL players in contract negotiations with NFL teams. He was recognized and quoted in the Wall Street Journal as one of the top NFL player agents for negotiating record setting deals on behalf of his NFL clients.

He has earned professional designations as a Chartered Property and Casualty Underwriter (CPCU) and Certified International Privacy Professional (CIPP).

Michael graduated with honors in Accounting from the College of William & Mary and earned his J.D. from the University of Miami School of Law where he served as Managing Editor of the Law Review.

Vice Chair

Lindsey Russell

Lindsey Russell is an Onsite Wellness Manager, providing strategies and best practices for building engagement, productivity and creating a healthy culture in the workplace.  Russell is a standout professional in corporate health and has a passion for wellness professionally and personally contributing to Health Designs leadership in the health and wellness industry on a national level.  Russell came to the Jacksonville area in 2015 and originally hails from West Virginia, where she received her Bachelor of Science degree in Exercise Physiology from West Virginia University.  She brings a broad experience of developing customized wellness strategies, implementing wellness products and services, and has even had the honor of accepting awards recognizing the healthy culture successfully created through tactical programs she has implemented and coordinated. Prior to joining Health Designs, Russell had worked with BlueCross BlueShield of South Carolina as a Wellness Consultant, in addition to her breadth of experience working within healthcare companies and with vendor relations, providing support in these professional roles. In addition to serving on the Board of Governors for the First Coast Worksite Wellness Council, she volunteers her time with service events as an active member of the Beaches Rotaract. 


Reese Dowell

Reese is the Senior Manager, Compensation & Benefits for Regency Centers where she develops best-in-class compensation and benefits programs for approximately 450 employees nationally.  Related to worksite wellness, her responsibilities include organizing events for employees such as an annual health fair with biometric screenings, corporate challenges, flu shots, health and welfare lunch ‘n learns, benefits education sessions and more.  Reese analyzes biometric screening results and develops an annual communication campaign and wellbeing program that provides educational resources and programs that target high risk factors.

Reese earned a BBA with a focus in Human Resources from the University of North Florida.  She has received her CCP (Certified Compensation Professional) through WorldatWork.  She also is serving on the Advisory Board of North Florida Compensation & Benefits.  In Reese’s spare time she volunteers with HabiJax, Blessings in a Backpack, United Way, the YMCA, and spends as much time as possible with her husband and two sons.  Her family also sponsors two children from Compassion International.

Marketing Director

Bo Berglund

Bo is currently a Program Manager in the Health Promotion and Wellness department at Florida Blue where he works with over 80 companies in managing their Health and Wellness programs.  He’s responsible for working directly with his clients to help deliver a best in class worksite wellness program, while also working internally with the sales staff regarding program approval, delivery of program and ongoing support to the account to meet Health Promotion goals.

Prior to coming to Florida Blue, Bo spent seven years as a Senior Health Fitness Program Manager in the Health and Wellness department at CSX transportation.  At CSX, he was responsible for the creation, conveyance and evaluation of health promotion programs, physical activity programs, awareness programs, workplace safety programs and nutrition recommendation programs for employees.

Bo graduated from Valley City State University with his Bachelor’s Degree and The University of Southern Miss with his Master’s Degree. 

Events Co-Chair

Ebony Berry

Ebony Berry is the Global Wellness Benefits Partner for FIS and drives the global wellness initiatives for 55,000 employees. She has over a decade of experience leading cross-functional teams, driving change and creating diverse health and wellness programs and opportunities worldwide.

Ebony earned a Bachelor of Science degree in Public Health and Health Promotion from Central Michigan University and her Master of Business Administration degree with a specialization in Healthcare Management from the University of Phoenix.

Before joining FIS, Ebony served as the Senior Program Manager at Whirlpool Corporation’s North American headquarters in Benton Harbor, MI. While serving as the program manager, she led onsite aerobics classes and provided onsite one-on-one health coaching.

Confident and experienced in print and commercial advertisements.  Ebony made a radio appearance where she interviewed on a Midwest talk show with fitness celebrities Billy Blanks Jr. and Sharon Catherine Blanks while at Whirlpool.  She was the first program manager to offer the Dance It Out Fitness® certification to 30 fitness instructors in the Midwest.  She also has six published articles on AllWomensTalk online magazine.

She loves sports, enjoys Salsa dancing, writing and volunteering in her local community.

Thank you to our 2020-2021 Title Sponsor!

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First Coast Worksite Wellness Council

4720 Salisbury Road

Jacksonville, FL 32256

​Phone: ​(904) 357-0205

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