Your Community Leader for Worksite Wellness

Providing companies and wellness professionals with programs, education and resources to optimize their employee health and wellness programs.

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2020 - 2021 Board of Governors



Cassie Bruce CWWS, CWPC

Cassie is an Employee Wellness Consultant who develops strategic, research-based wellness programs designed to empower employees to practice healthy lifestyle behaviors and mitigate underlying risks within the organization. Cassie builds relationships with local employers and facilitates the development of health & wellness programs for Baptist Health, Northeast Florida's largest healthcare system. Prior to working for Baptist, she spent 4 years as a Wellness Consultant for Harden, one of the Southeast's leading independent insurance agencies.

Cassie has continued to develop her knowledge of worksite wellness best practices by obtaining the designations of Certified Worksite Wellness Specialist (CWWS) through the National Wellness Institute and Certified Wellness Program Coordinator (CWPC) through the Chapman Institute. She is also a Certified Personal Trainer through the American Council on Exercise (ACE) and has recently completed the Wellcoaches Health & Wellness Coach Certification.

Cassie graduated Magna Cum Laude with a Bachelor of Science in Communications and a Pyschology minor from the University North Florida.

Vice Chair

Lindsey Russell

Lindsey Russell is an Onsite Wellness Manager, providing strategies and best practices for building engagement, productivity and creating a healthy culture in the workplace.  Russell is a standout professional in corporate health and has a passion for wellness professionally and personally contributing to Health Designs leadership in the health and wellness industry on a national level.  Russell came to the Jacksonville area in 2015 and originally hails from West Virginia, where she received her Bachelor of Science degree in Exercise Physiology from West Virginia University.  She brings a broad experience of developing customized wellness strategies, implementing wellness products and services, and has even had the honor of accepting awards recognizing the healthy culture successfully created through tactical programs she has implemented and coordinated. Prior to joining Health Designs, Russell had worked with BlueCross BlueShield of South Carolina as a Wellness Consultant, in addition to her breadth of experience working within healthcare companies and with vendor relations, providing support in these professional roles. In addition to serving on the Board of Governors for the First Coast Worksite Wellness Council, she volunteers her time with service events as an active member of the Beaches Rotaract. 


Sara Falk

Sara Falk is a Client Engagement Coordinator with the PATH (Personalized Approach to Health) Program at Baptist Health, Northeast Florida’s largest healthcare system. As a corporate health professional in this role, she develops strategic, customized health and well-being programs and health education programming for local employers in the Northeast Florida area. Prior to working for Baptist, she spent 4 years working as the Wellness Coordinator for Brooks Rehabilitation, designing and executing the wellness program for 2500+ employees.

Sara brings a diverse health background to the worksite wellness field; she is a Registered and Licensed Dietitian in the State of Florida, having completed her clinically-focused dietetic internship at the University of Houston. As a dietitian, Sara actively promotes body positivity, reducing shame and guilt surrounding food, and meeting clients wherever they are in their health journey

Sara graduated Cum Laude with two Bachelor of Science degrees in Psychology and Nutrition and Dietetics from the University of Florida and University of North Florida, respectively. 

Connect with Sara

Email | Web | LinkedIn


Reese Dowell

Reese is the Senior Manager, Compensation & Benefits for Regency Centers where she develops best-in-class compensation, benefits, and worksite wellbeing programs for approximately 450 employees nationally.  Reese earned a BBA with a focus in Human Resources from the University of North Florida, and is a Certified Compensation Professional through WorldatWork.  She also is serving on the Advisory Board of North Florida Compensation & Benefits.  In Reese’s spare time she volunteers with HabiJax, Blessings in a Backpack, United Way, the YMCA, and spends as much time as possible with her husband and two sons.  Her family also sponsors two children from Compassion International.

Connect with Reese

Email | Web

Healthiest Companies Director

Vicki Roy

As a Sr. Health Strategist for Hylant, Vicki Roy is passionate about helping companies protect the well-being of their most important asset – their employees.  Vicki provides leadership to Hylant clients and assists with the development and execution of thoughtful health and well-being strategies.  Vicki partners with her clients to target the many dimensions of employee well-being and creates customized solutions specifically to each company and their employees’ unique needs. She enjoys traveling, sporting events, volunteering, and spending time with family and friends.   

Connect with Vicki

Email | Web | LinkedIn

Legal & Compliance Director

Michael A. Clouser

Michael is a partner at Cole, Scott & Kissane where he leads the firm’s Corporate and General Counsel Services group. Prior to joining the firm, Michael served as General Counsel within Fortune 500 companies in the insurance and financial services industry.

Michael has also represented numerous NFL players in contract negotiations with NFL teams. He was recognized and quoted in the Wall Street Journal as one of the top NFL player agents for negotiating record setting deals on behalf of his NFL clients.

He has earned professional designations as a Chartered Property and Casualty Underwriter (CPCU) and Certified International Privacy Professional (CIPP).

Michael graduated with honors in Accounting from the College of William & Mary and earned his J.D. from the University of Miami School of Law where he served as Managing Editor of the Law Review.

Membership Director

Rachel McElreath Miller

Rachel is a Client Engagement Coordinator with Baptist Health PATH (Personalized Approach to Health) where she supports a variety of clients in their journey towards creating a meaningful wellness program at their workplace. Through programs such as biometric screenings, lunch and learns, challenges, and health coaching, Rachel's main goal is to bring impactful wellness programs to First Coast employers.  With experience in university wellness, children’s health and wellness, and worksite wellness, Rachel has touched several areas within the field. Rachel enjoys going to the beach, spending time with family and friends, and cheering on the Jags! Rachel and her husband (and their two cats, Leo and Jax) are excited to welcome their first child to the world this December!

Connect with Rachel

Marketing Director

Bo Berglund

Bo is a Program Manager in the Health Promotion and Wellness department at Florida Blue where he works with over 80 companies in managing their Health and Wellness programs.  He’s responsible for working directly with his clients to help deliver a best in class worksite wellness program, while also working internally with the sales staff regarding program approval, delivery of program and ongoing support to the account to meet Health Promotion goals. Bo holds numerous health and wellness certifications and continues to pursue further education in the wellness field.

Connect with Bo

Events Co-Director

Ebony Berry

Ebony Berry is the Client Success Manager with RecoveryOne offering the industry’s only technology-delivered musculoskeletal (MSK) solution with clinically validated protocols that address the whole body. She has over a decade of experience leading cross-functional teams and collaborating with local, national, and international community partners and vendors. Ebony is a builder and drives change while creating holistic, diverse and inclusive well-being programs and healthy cultures. She loves sports, enjoys Salsa dancing, writing, and volunteering in her local community.

Connect with Ebony


Events Co-Director

Eliot Asyre, PhD

Eliot manages business development for Mercer in JAX and north Florida. After earning a PhD in Organization Behavior from the University of Chicago, he has work with companies, large and small, to address the needs and aspirations of employees and at the same time ensure the organization meets their business goals. For the last several years, he has specialized in health care, working on projects focused on health analytics, behavioral interventions, the integration of effective specialty solutions and programs to attract and retain employees. Eliot is a Board member and Chair of the Development Committee for Jacksonville’s Child Guidance Center. He and his family (and a German Shepard pup) live in Nocatee and can be reached at (314) 489-9957 or

Connect with Eliot

Email | LinkedIn

Thank you to our 2022 Title Sponsor!

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First Coast Worksite Wellness Council

4720 Salisbury Road

Jacksonville, FL 32256

​Phone: ​(904) 357-0205

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