Your Community Leader for Worksite Wellness

Providing companies and wellness professionals with programs, education and resources to optimize their employee health and wellness programs.

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2019 - 2020 Board of Governors



Cassie Bruce CWWS, CWPC

Cassie is an Employee Wellness Consultant who develops strategic, research-based wellness programs designed to empower employees to practice healthy lifestyle behaviors and mitigate underlying risks within the organization. Cassie builds relationships with local employers and facilitates the development of health & wellness programs for Baptist Health, Northeast Florida's largest healthcare system. Prior to working for Baptist, she spent 4 years as a Wellness Consultant for Harden, one of the Southeast's leading independent insurance agencies.

Cassie has continued to develop her knowledge of worksite wellness best practices by obtaining the designations of Certified Worksite Wellness Specialist (CWWS) through the National Wellness Institute and Certified Wellness Program Coordinator (CWPC) through the Chapman Institute. She is also a Certified Personal Trainer through the American Council on Exercise (ACE) and has recently completed the Wellcoaches Health & Wellness Coach Certification.

Cassie graduated Magna Cum Laude with a Bachelor of Science in Communications and a Pyschology minor from the University North Florida.

Membership Director

Rachel McElreath

Rachel is the Health and Wellness Coordinator at ICS/RF-SMART where she supports 140 employees in their journey towards living a healthy lifestyle.  Through programs such as biometric screenings, lunch and learns, chair massages, and a variety of challenges, Rachel has achieved an 85% participation rate among all employees.  With experience in university wellness, children’s health and wellness, and now worksite wellness, Rachel has touched several areas within the field.

Rachel moved to Jacksonville in 2014 after receiving her Bachelor of Science in Public Health from Georgia Southern University in Statesboro, GA.  She is heavily involved in the local community, including volunteer work with both HabiJax and Hunger Fight.  Rachel’s passion is improving the quality of life of those around her, while giving back to the local community.


Vicki Roy

As a Health Strategist, Vicki provides wellness leadership to Hylant's clients and assists with the development and execution of thoughtful health and wellness strategies. She is actively involved in the Jacksonville Chamber of Commerce where she serves as a 2019 Trustee member. She was the 2018 Immediate Past President of the JAX Chamber Health Council and a 2018 Trustee member. In 2017, she served as the JAX Chamber Health Council President, and was also a Trustee member and Board of Governors member. She is the past chair of the JAX Chamber Health Council Membership Committee and the Jacksonville Association of Health Underwriters Membership Committee, where she served on both association’s Board of Directors. She is a member of the World Golf Village Toastmasters Club, First Coast Worksite Wellness Council, National Wellness Institute and WELCOA.

Vicki earned a bachelor’s degree from Georgia Southwestern State University in Americus, Georgia. She holds a 440 customer representative license and is also a licensed health and life agent. Vicki has earned a Worksite Wellness Specialist Certification through the National Wellness Institute and has achieved Faculty Status Certification through WELCOA.

Events Co-Chair

Eliot Asyre, PhD

Eliot relocated to JAX in 2018 to open Mercer’s newest office and is responsible for sales and business development in NE Florida. After earning a PhD in Organizational Behavior from the University of Chicago, his career has always focused on productivity improvement whether in business process improvement, HR practices or driving accountability in health behaviors. For the last several years, he’s specialized in helping clients design interventions using evidence-based practices to drive behavioral change in employees, their dependents and management teams. Measuring the effectiveness of healthcare initiatives is a major priority in his work.

Before rejoining Mercer, Eliot was the National Health Practice Leader for Buck Consultants and then did a stint at Accolade, the healthcare concierge and advocacy company. Part of the fun and gratification of consulting is the opportunity to work with clients of all sizes from owner-operated start-ups to F500 companies with international operations.

Eliot also joined the Board of the Child Guidance Center in JAX where he is the Chair of the Development Committee. CGC is a terrific organization that provides mental health counseling to 6,000 young people throughout the Jacksonville area.

Vice Chair

Lindsey Russell

Lindsey Russell is a an Onsite Wellness Consultant for BlueCross BlueShield of South Carolina and came to the Jacksonville area in 2015 to serve as the full-time, Onsite Wellness Consultant and Coordinator for Southeastern Grocers. Russell originally hails from West Virginia where she received her Bachelor of Science degree in Exercise Physiology at West Virginia University.  She brings a broad experience of developing customized wellness strategies, implementing wellness products and services, working closely with the employer to build engagement, and has even had the honor of receiving awards recognizing the healthy culture successfully created through tactical programs implemented and coordinated by Russell.

Russell also has a great deal of experience in event coordinating.  She possesses a keen eye for detail and creativity and is accomplished in each stage of planning for events of all sizes.  A snapshot of her event planning experiences include: annual corporate meetings and seminars, corporate team building events, coordinator for charity golf tournaments, coordinating program implementations for 10k plus members, along with planning health fairs and biometric screenings at multiple locations.   


Reese Dowell

Reese is the Manager, Compensation & Benefits for Regency Centers where she develops best-in-class compensation and benefits programs for approximately 450 employees nationally.  Related to worksite wellness, her responsibilities include organizing events for employees such as an annual health fair with biometric screenings, corporate challenges, flu shots, health and welfare lunch ‘n learns, benefits education sessions and more.  Reese analyzes biometric screening results and develops an annual communication campaign and wellbeing program that provides educational resources and programs that target high risk factors.

Reese earned a BBA with a focus in Human Resources from the University of North Florida.  She has received her CCP (Certified Compensation Professional) through WorldatWork.  She also is serving her seventh term on the Board of Directors currently as President for North Florida Compensation & Benefits.  In Reese’s spare time she volunteers with HabiJax, Blessings in a Backpack, United Way, the YMCA, JBCOC, and spends as much time as possible with her husband and two sons.

Marketing Director

Bo Berglund

Bo is currently a Program Manager in the Health Promotion and Wellness department at Florida Blue where he works with over 80 companies in managing their Health and Wellness programs.  He’s responsible for working directly with his clients to help deliver a best in class worksite wellness program, while also working internally with the sales staff regarding program approval, delivery of program and ongoing support to the account to meet Health Promotion goals.

Prior to coming to Florida Blue, Bo spent seven years as a Senior Health Fitness Program Manager in the Health and Wellness department at CSX transportation.  At CSX, he was responsible for the creation, conveyance and evaluation of health promotion programs, physical activity programs, awareness programs, workplace safety programs and nutrition recommendation programs for employees.

Bo graduated from Valley City State University with his Bachelor’s Degree and The University of Southern Miss with his Master’s Degree. 

Thank you to our 2019-2020 Title Sponsor!

Contact Us

First Coast Worksite Wellness Council

4720 Salisbury Road

Jacksonville, FL 32256

​Phone: ​(904) 357-0205

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